Explainer Reels
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It’s a story about order and chaos, good and bad, yin and yang. It’s a story about consciousness and balance. The concept was developed after I read Dr. Jordan B. Peterson’s book “12 Rules for Life”.
Tools
After Effects
Premiere Pro
Photoshop
Animation
Direction
Design
Sound Design
Editing
Compositing
Script / Concept Development
The Concept & Creative Direction
After I decided on the style I would take, I started to design some key moments from what I had in mind.