Hike
Info
Services
A self-initiated branding exercise exploring visual storytelling for retail environments. I created a fictional brief for a modern optician shop, focusing on clean aesthetics and playful motion to communicate clarity and vision care.
Tools
After Effects
Premiere Pro
Photoshop
Illustrator
Animation
Direction
Design
Sound Design
Editing
Compositing
Script / Concept Development
The Concept & Creative Direction
After I decided on the style I would take, I started to design some key moments from what I had in mind.