Genesis
It's a story about order and chaos, good and bad, yin and yang. It's a story about consciousness and balance. The concept was developed after I read Dr. Jordan B. Peterson's book "12 Rules for Life".
STEP 01 - DEVELOPING THE CONCEPT
Sketches
Before even touching the mouse or keyboard, I started by sketching my ideas on paper. Here's a look at my thought process. (This is my scanned sketchbook.)
I was thinking to make something that will depict how activities that release a big quantity of dopamine hinder our advance towards a meaningful life
I continue putting on paper ideas that might work for the message I was trying to deliver
I found that some ideas need too be silenced so that the video will not be to heavy in illustrations and meanings
I decided that the journey through order and chaos and the third, the border, consciousness will be enough for it's meaning
Some of these artboards didn't reached my animation. These start as a guide but when I get to the styleframes more decisions are beeing made to have a better looking style and overall vibe.
STEP 02 - DESIGNING IN PHOTOSHOP
Styleframes
After I decided on the style I would take, I started to design some key moments from what I had in mind.
STEP 03 - CHOOSING THE MUSIC TRACK
Sound
I searched the internet for a track that matched the mood I wanted for the video. Once I found it, I imported it into Adobe Audition for timing adjustments.
ORIGINAL TRACK
EDITED VERSION
STEP 04 - CREATING THE ANIMATIC
Animatic
A rough guide for the main animation sorting out the timing of the scenes and what works or doesn't.
